Mike Losness Joins Reef’s Apparel & Footwear Program


Carlsbad, CA: Reef's proud to announce the addition of Mike Losness to
the Reef family, the newest member of Reef's apparel & footwear
program. The 28 year old, San Clemente local's progressive surfing
talent helps to expand the already elite surf team in place at Reef.
Losness brings a lot not only to the Reef team but also the brand with
his creative interests in art and music, two things that fall in line
with Reef's inherent exotic roots.

"Mike is a great addition to the Reef athlete program," commented Reef
Global Athlete Manager, Heath Nutty Walker.  "Mike helps to diversify
our Reef team with his passion for free-surfing which has positioned
him well within the editorial side of the print magazines. He is also
a star in many of Taylor Steele's videos with flawless sections of his
progressive surfing waves all over the world. With his years of
experience, it's inevitable that Mike will help groom Reef's younger
athletes like, Tonino Benson and Nick Rozsa, into well rounded,
professional surfers."

Mike's immediate plans with the Reef brand will be to continue his
campaign on the 2009 WQS (currently ranked 36th), as well as travel
the globe with his fellow team members in preparation for Reef's next
major movie debut, set to release Spring 2010. Reef also plans to have
Mike work side by side with in-house apparel designers and provide his
artistic influence across different product offerings.

For more on Mike Losness and the Reef team head to www.reef.com or
check out Mike's new ads in upcoming issues of Surfing, Surfer, and
Transworld Surf magazines.

About Reef

Reef is one of the premier action sports brands in the world, and
exemplifies the cool and casual attitudes of today's youth driven
boardsport market. Our brand is defined by the elite class of athletes
that represent Reef products, as well as our core consumers who
identify with the Reef brand's unique blend of surf, sensuality and
irreverent sensibility. At the core of the Reef brand are authentic,
stylish, and comfort engineered products for guys and girls that have
appealed to the millions of Reef consumers around the world since the
company originated in 1984.   www.reef.com

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