LA JOLLA GROUP CONTINUES GROWTH WITH OPENING OF NEW CORPORATE HEADQUARTERS
Company Brings Its Licensed Action Sports Brands Together Under One Roof at
State-of-the-Art 200,000 Sq. Foot Facility
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Irvine, CA (June 16, 2009) - La Jolla Group (www.lajollagroup.com),
the premiere multi-brand action sports licensing company with a growing
portfolio of prominent brands including O'Neill Clothing USA, Lost
Clothing, Metal Mulisha Clothing, and Rusty North America, today
announced the opening of its new corporate headquarters in Irvine,
CA. Providing an all-encompassing 21st century action sports
experience, the campus reflects La Jolla Group's progressive culture
from floor to ceiling, helps consolidate front and back house
operations, showcases each brand's DNA, and offers the resources,
amenities and real estate needed for future business development.
Designed
by award-winning architecture firm LPA, the facility's forward-thinking
concept incorporates sustainable materials, modern design elements, and
noteworthy highlights aimed to merge efficiency with creativity.
Featuring an advanced distribution center complete with 20 dock doors,
over a dozen high-tech conference rooms and meeting areas, a photo
studio, and a 2,000 sq. ft model retail store, La Jolla Group's new HQ
also includes an indoor skate park with quarter pipes and rail hits, a
"Make Your Mark" art exhibition wall for staff contributions, a fitness
center, an indoor basketball court, and a "Hall of Fame" retrospective
of each brand's accomplishments.
"In this day and age, going
to work is more than just showing up from 9 to 5," said Toby Bost,
chairman of the Board and ceo, La Jolla Group. "People aren't solely
motivated by salary and title, but by their social experience in the
office and involvement in the company's culture and growth as well.
With this new space, we have created a dynamic workplace and a healthy
environment -- a true 21st century organization that caters to the next
generation of business people, and enhances their lifestyles in and out
of the office. We're extremely excited about this new campus and are
confident that the productivity and teamwork within our company will
benefit."
La Jolla Group will be celebrating its new location
with an invitation-only grand opening event on Wednesday, July 29th.
In the meantime, see more from La Jolla Group this week on FUEL TV's
"The Daily Habit" (check local listings for show times).
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About La Jolla Group La
Jolla Group is the premiere multi-brand company in action sports, with
a prominent portfolio that includes some of the most recognized names
in the industry: O'Neill Clothing USA, Lost Clothing, Metal Mulisha
Clothing, and Rusty North America. Enhancing the successful model
perfected with the company's acquisition of the O'Neill Clothing USA
license from Jack O'Neill and family in 1992, La Jolla Group has
applied its core competencies in design, marketing, sales, production,
and distribution to each of its licenses, creating a diversified brand
mix specialized in surf, skate, snow, motocross and beach lifestyle.
With
four successful brands, over 400 employees across the U.S., 6
successful retail locations -- including O'Neill's flagship store in
Anaheim and new shop at Irvine headquarters -- La Jolla Group continues
to evolve and leverage synergies across its platforms. La Jolla Group
brands are sold in over 3000 retailers across the country, as well as
in countries including Europe, U.K., Canada, Latin America, Australia,
and Japan.
For more information, visit www.lajollagroup.com, and subsidiary brand sites, www.oneill.com, www.rusty.com, www.metalmulisha.com and www.lostenterprises.com. |
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