IB Outdoor Surfboard Museum

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http://www.cwaincsandiego.com/museum.html
When: Ribbon cutting ceremony this Friday, March 20 at 2pm.
Location: Palm Avenue & Silver Strand (Imperial Beach)

Surfboard designers are innovators who influence surfing trends and help spawn new surfing styles. As a part of Old Palm Avenue’s economic stimulus, an “outdoor surfboard museum” was invented as a first of its kind to pay homage to Imperial Beach’s famous big-wave surf break, the Tijuana Slough, and the area’s surfing heritage. This tribute to 25 prominent shapers, selected to represent a span from ancient times to 1985, includes nine local shapers. The “line-up” starts at 3rd Street continuing chronologically on both sides of the avenue to Seacoast Boulevard, ceremoniously pointing the way to the beach – another way to remember “Imperial” in this coastal city’s name.

Southern California is surfing central sharing coastal waters with Baja California. Imperial Beach, generally referred to as that southwestern-most city of the United States, is midway along the Mexican-U.S. coastline. Surf culture runs deeply and passionately through several generations in the region making this genre a multi-billion dollar business with a lot to gain for this type of community attraction. Creating the “outdoor surfboard museum” brought together collaboration among City of Imperial Beach civic leaders, dedicated staff, civil engineering consultants, brand consultants, landscape designers, fabricators and a skilled installation crew. The redevelopment effort provided the inertia for a thematic district to continue cultivating this surfing heritage for many years to come. Funding economic development projects of this nature requires skillful communication to the public. The team of Nasland Engineering, Parterre Landscape Architecture, and the environmental design and branding firm CWA Inc., conducted a series of workshop presentations resulting in a favorable vote by the mayor and city council approving CWA’s concept for an “outdoor surfboard museum”. Then began the surfboard selection and design process, followed by comprehensive verifications and authorizations to feature the selected surfboard designers. Design bid documents were submitted, approved,and hire out to Fabrication Arts to fabricate and install each of the 25 surfboards. Special thanks go to John Warner, Leonard Lueras, Andy Anderson, Barry Haun, California Surfing Museum, Surfing Heritage Museum, Surfer’s Journal, and the entire list of surfboard designers included in our museum.


For further Information, contact:
Calvin Woo
4015 Ibis Street
San Diego, California 92103
619.299.0431 x17
cwoo@cwaincsandiego.com

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