Body Glove Wetsuit Division Elevates Industry Veteran Todd Richards to VP


Redondo Beach, CA: 4/12/11: Sport Dimension Inc. [Body Glove International’s wetsuit and PFD arm] proudly announces the promotion of Todd Richards to Vice President Sales. Richards joined Sport Dimension in October 2006, and has enjoyed success overseeing the development and growth of both the core and non-endemic segments of the action sports sales departments. Under Richards’ supervision Body Glove’s core surf/dive/wake segment has recently flourished with a recent hire in Matt Patterson and a half dozen new independent core surf sales reps.

Richards, a former professional athlete and veteran of the action sports industry, continues to manage an internal staff of two category sales managers and six in-house sales support staff. During his tenure at Sport Dimension Richards built a reputation as a motivated, energetic and consistent manager. “From day one Todd has brought a level of enthusiasm that has been vital to our growth. That coupled with his recent hires in Jono Seigel and Matt Patterson, allows Todd to focus on larger, big picture projects and future growth potential,” said Kurt Rios, President.

“Body Glove is thrilled to see Todd take a bigger role in the brand’s direction.  He is a committed professional and understands the importance of brand building and utilizing our rich heritage of authenticity and innovation,” touts Body Glove International Senior VP Bill Meistrell.

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