ARNETTE RELEASES JAMIE OBRIEN SIGNATURE INFAMOUS

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Arnette Releases Jamie Obrien Signature Infamous

SAN DIEGO, CA (August 25, 2008) – Arnette announces the release of the Jamie O’Brien signature color of the Infamous (AN4076) sunglass. The limited edition black/grey tiger-stripe colorway was handpicked by Jamie to reflect his personal style and features custom packaging, a metal signature plaque on the inside temple, and polarized grey lenses. MSRP: $129.95, in stores now. 

"The Infamous is one of my favorite Arnette frames, not just because of its name, but the style and fit are perfect.  It's the ideal frame for my signature colorway, wouldn't have it any other way," said Jamie. "The Infamous is the perfect combo of a lightweight and durable frame with insane polarized lenses.  I spend nearly all my time around the water and in the sun, surfing, fishing, diving, boating, BBQ'ing and relaxing so good polarized lenses are a must have.  The black and grey colorway is slick, sick, smooth and super clean – I love it, they're the perfect pair of shades."

“Jamie puts his sunglasses to the test everyday so we wanted to collaborate on a frame that not only reflects his personal aesthetic, but lives up to Jamie’s intense lifestyle,” stated Joe Freitag, Arnette Brand Manager.  “He is traveling the world on a continuous quest to find the best waves and high-quality sunglasses are an essential part of his equipment, not to mention the color is amazing.”

About Jamie O’Brien
Jamie has blazed his own trail to become one of the top surfers in the world. His unique style (both in and out of the water) and attitude, are the epitome of independence and originality. His talent and presence put him in a class of his own as he continues to redefine the meaning of the art of surfing. By approaching the world “his way”, Jamie has become a true innovator and leader. Arnette is a leader in action sports lifestyle eyewear and has found in Jamie the surfer who embodies its values and commitment to the sport.

About Arnette
Founded in 1992, Arnette quickly became the leader in action sport and youth lifestyle eyewear. Arnette is dedicated to progressive design, maximum functionality and unparalleled quality. Supported by a powerful roster of athletes such as Jamie O’Brien, Timmy Reyes, Sanoe Lake, Danny Supa and Randall Harris, Arnette continues to be the leading choice in action-sports eyewear.  Arnette (http://www.arnette.com) is a Luxottica Group company. 

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