PRESS RELEASE - Bron Heussenstamm Joins the National Surf League

The National Surf League (NSL), the official X Games surfing partner, today announced it has brought on Bron Heussenstamm to help run the revolutionary competitive surfing organization.

Bron will join the team of Brad Gerlach and Jeff Cutler as General Manager, and will oversee day to day operations including: event production, marketing, licensees operations and product development.

“Bron's a winner," says Brad Gerlach, NSL founder and president. “It’s a great fit. He surfed in league, so he knows both sides. Bron will help steer our dream of providing surfers with this terrific platform to showcase their skills and companies an ideal venue to market and brand their products”

Hailing from Laguna Beach, Bron has been in and around the competitive surfing his whole life. Bron started his pro career as the number three ranked pro junior in the US. He then spent four successful years on WQS and was a member of the Los Angeles team in the NSL.

Equally impressive, Bron successfully balanced his surfing career with an education at the University of Southern California, where he received his degree in Business Entrepreneurship, finishing top ten in his major.

Heussenstamm also brings to the NSL his vast event experience. He has budgeted, planned, and executed over 75 events. Of notoriety, the USC end of the year party, attended by close to 3,000 people, and the Matt Leinart draft party—featured on ETV, USWeekly, People Magazine—at Club Pure, Caesar’s Palace, Las Vegas

“I’m so excited to be with a company I truly believe in,” says Heussenstamm. “I’m all for helping the sport of surfing and providing a stage for surfers to showcase their talents.”

In addition to his new role, Bron will continue to surf professionally and maintain endorsing the Hot Tuna clothing brand. “Bron has a rare and requisite blend of talents: He’s a classic blond-haired Californian who surfs great, he has a phenomenal knack for business and promotions, and his relationships in Hollywood and in the pro sports world, as well as surf circles, are substantial,” says Alain Mazer, Hot Tuna international marketing and public relations director.

About the National Surfing League (NSL):

Born in 2002 from the mind of former world-number-two-professional surfer Brad Gerlach, the NSL sought to bring a revolutionary format to the sport of surfing. And, the “Game” format was created.

For the first time surfers would compete on teams, working together and sharing waves instead of fighting over them. Each team takes the water, alternating turns similarly to baseball. Each surfer’s top wave from each period was counted.

In 2003, the format caught the eye of ESPN and for the first time surfing was in the X-Games, featuring such stars as Kelly Slater and Rob Machado. That relationship is now entering its’ fifth year.

In 2004 and 2005 the NSL featured a California Cup. Teams consisting of the eight best professional surfers from Santa Cruz,Ventura, Los Angeles, Orange County, and San Diego competed against one another for the title, with Orange County winning each year.

The NSL, headquartered in Los Angeles, California now features high school, college, professional, and X Games competitions.

For more info log on at  www.nationalsurfleague.com