…LOST SWIM IS ON FIRE FOR SPRING 2008

…Lost swim is on fire branching away form the traditional safe and easy style. …Lost fills that void exemplifying a fashion forward line giving all, a new breath of fresh air.  …Lost has officially launched its new swim program for Spring 2008. The new collection was debuted at ASR in San Diego and at Surf Expo in Florida.
 
The addition of …Lost new swim designer, Marina Hamm, has brought a renewed sense of direction to swim within our industry. Hamm has been in the apparel industry for 6 years, most recently at Billabong, and brings attitude and individuality to the …Lost swim collection.
 
The Spring '08 Swim Collection consists of core and lifestyle. The inspiration comes from the …Lost attitude that is fun, original, and graphics driven with a focus on functionality. The line is a mix of bright colors, tongue in cheek prints and art with an edge all to focus on that girl who loves to have fun, be different, and doesn't care who knows it.
 
The swim program offers several merchandised color groups including the Black Color Story taking the urban lifestyle with a twist of rock n' roll, the Raspberry Color Story suits the flirty girl with a devilish wink, and the Citrus Color Story brings back the 70's era Southern California surfer girl.
 
…Lost Spring '08 Swim Collection will be available to the consumer through authorized Lost dealers in 2007. Consumers can find dealers in their area by going onto www.lostenterprises.com