Body Glove Announces the Launch of Body Glove Waves
Redondo Beach, CA (August 25, 2009)--Body Glove International, one of the
world¹s foremost watersports brands, and American Wave Machines, Inc. (AWM),
the world¹s leading wave technology innovation company, have joined forces
to create Body Glove Waves, true surfing machines that allow people to surf
anytime, anywhere regardless of their proximity to oceans or rivers. The
announcement was made today at the 2009 Surf Expo in Orlando, Florida.
Body Glove Waves is a strategic addition to the brand allowing Body Glove to
deliver its passion for surfing to its famed wetsuits, swimwear, clothing,
footwear, accessories and water sports team events. Whether at a waterpark,
surf park, hotel/resort, or an innovative retailer, Body Glove Waves
uniquely creates waves of varying types and sizes in small spaces. These
waves are safe enough for novices or challenging enough for competition.
³Spreading our passion for surfing to people across the globe is our long
term goal,² said Robbie Meistrell, CEO of Body Glove International, LLC.
³Surfing is so core to what we do and who we are. We knew we had to provide
the absolute best, most authentic experience possible. By joining forces
with AWM‹a Southern California company with a long surfing heritage much
like ours‹we¹re that much closer to reaching that goal.²
AWM is the powerhouse creator of the SurfStream® and PerfectSwell machines,
which are found in surf parks, resorts and waterparks around the world.
These machines provide a deep cushion of water that can be carved using real
surfboards, fins and all. The rider can translate those skills directly to
oceans and rivers.
³Growing up surfing in Manhattan Beach like Billy and Robbie Meistrell, I
spent many hours studying the waves and making my own boards, learning how
to judge wave quality and get a good ride,² said Bruce McFarland, CEO of
American Wave Machines. ³For the past 20 years my company has worked to
engineer and improve hydrodynamics, with the result being the ultimate
standing wave machine. This is an incredibly exciting time for AWM and for
Body Glove as well.²
³Competitive surfers like Lauren McLean, Elijah Mack and Ian Bloch have
surfed on our machines and love them. These pros understand the potential of
this kind of wave.² said Meistrell. ³The current Body Glove Waves is a fun
ride and its modular design lends itself to continuous upgrades and
innovation, which is a tribute, to AWM¹s engineering prowess. When you ride
Body Glove Waves in any part of the world you¹ll have an experience so real
you will have found your passion.²
Body Glove Waves buyers will realize immediate return on investment by
tapping into the Body Glove brand to provide surf lessons, surf
clinics/refreshers, retail merchandise, contests and competitions as
additional sources of revenue.
Check out video of the newest Body Glove Waves installation at the Beaches
Turks & Caicos Resort Villages & Spas Pirate¹s Island Waterpark, featuring
Beaches CEO Adam Stewart, at www.bodyglovewaves.com.
For more information on Body Glove products and athletes go to
www.bodyglove.com and get daily updates at www.bodygloveartbox.blogspot.com.
About Body Glove International
Founded in 1953 by Bill and Bob Meistrell, Body Glove is a leading,
worldwide watersports brand specializing in wetsuits, swimwear, clothing,
footwear, accessories, and technology accessories. The company sponsors one
of the most respected surf and wakeboard teams in the industry with such
powerhouse names as pro surfers Dusty Payne, Gabe Kling, Mike Losness, Alex
Gray and Holly Beck and wake boarders Rusty Malinoski, Shelby Kantar and
Jeff McKee. Through Reef Check, SIMA¹s environmental fund, and the Surfrider
Foundation, Body Glove works to preserve the purity of the waters it loves.
Body Glove products are sold in the U.S. by a network of independent
retailers. Body Glove is also sold in approximately 50 countries
internationally.
About American Wave Machines, Inc.
American Wave Machines, Inc. (AWM), is the world¹s leading wave technology
innovation company, delivering conceptual, design, engineering, supply and
installation of every available artificial surf technology. Its SurfStream®,
the world¹s first and only patented standing wave machine, is a technology
breakthrough that delivers authentic surf and wave riding capabilities in a
small footprint. The company also offers PerfectSwell wave generators for
wave pools and custom surf pool design and equipment for large surf pools.
For more information, visit www.surfstream.com.



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