DAKINE HOSTS FALL 2009 PREVIEW EVENT IN NEW YORK CITY

DAKINE, the leader in action
sports accessories previewed its fall 2009/ winter 2010 product
collection in an art gallery setting at the Red Bull Space in NYC last
week.  Attendees included New York City-based media, VIP guests, pro
surfer and artist Mike Losness, along with in-house DAKINE artists and
marketing staff.

Product highlights from the fall 2009/ winter 2010 collection include
a series of custom designed packs and gloves.  These signature team
products are a creative collaboration between DAKINE team riders and
its in-house designers.

The show created a perfect platform to share the artistic talent of
DAKINE designers and team riders.

"I was stoked that DAKINE invited me to be a part of their event in
New York,” said pro surfer Mike Losness.  “There are a lot of talented
people in the city and it was exciting for me to show my artwork.  I
met some really awesome people and already can’t wait to go back."

In addition to Losness’ art, pro skier Eric Pollard, in-house DAKINE
artists Russ Cosgrove, Nate Hanna, Justin Mooney, Gregg Kaplan and
Christin Dunbar displayed artwork.

Throughout the evening, DAKINE artist Nate Hanna painted a live canvas
and a DJ spun tunes, while guests checked out the new product line-up,
mingled, and enjoyed drinks from the full hosted bar including Red
Bull, Wild Rock wine from New Zealand and Hood River’s Full Sail
Session Premium Lager.  Each guest was gifted a limited edition art
print from the show.

The fall ’09 DAKINE collection will be available at retailers starting
in July.  To view the current DAKINE products or to check out the
roster of professional athletes please visit www.DAKINE.com.

About DAKINE
Backed by a pro team roster that includes some of the world's top
action sports athletes, DAKINE has been an industry leader in action
sports accessories for thirty years. Founded in Hawaii and based in
Hood River, Oregon, DAKINE offers a complete range of innovative
products, including sport-specific to street-savvy backpacks, bags,
travel gear and accessories. To view the current line of DAKINE
products, log on to www.dakine.com.