Forward Footwear Announces Grand Re-Opening and Shoe Drive to Benefit Soles4Souls

The Finest Collection of Women’s Shoes for under $40
Now Available in Pacific Beach

SAN DIEGO, Calif. – August 20, 2009 – Today is the time to look Forward but always remember to give back.  Pacific Beach now has a stylish destination for women’s shoes with the re-opening of Forward Footwear, a chic woman’s shoe and accessory boutique with the most fashionable brands and styles, most under $40.  On Thursday, August 27th (6 – 9 p.m.), Forward Footwear celebrates its re-opening offering customers incredible savings throughout the store, raffles, giveaways, refreshments and several of San Diego’s top DJ’s playing live.

Staying true to the company mantra and giving back, Forward Footwear has teamed up with Soles4Souls starting with this event.  Every 13 seconds, Soles4Souls, Inc. gives away another pair of shoes to someone in need.  The shoe charity has earned glowing endorsements from Hollywood stars and professional athletes, but the people that truly make the non-profit organization effective are those who clean out their closets to personally drop off their ‘gently worn’ shoes at a participating location, such as Forward Footwear.  Also, for every pair recycled, enjoy 10% off a new pair at the store.

It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets, according to Soles4Souls.  The charity can use each and every one of these pairs to make a tangible difference in someone's life.  “We can use the shoes taking up space in your closet to change the world one pair at a time,” Founder and CEO Wayne Elsey said.  “It’s one of the most simple yet profound gifts you can make, because it will greatly improve someone’s life in the most difficult of times,” he said.

Forward Footwear owners Michael & Herb explain, “for us, it was not just about creating this new business; it was about making people happy.  We see that happiness everyday when we match someone with a perfect pair of new heels or give away a pair to someone in need.  In the end, the result is the same… a big smile.”

About Soles4Souls
Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Soles4Souls has distributed more than 5 million pairs (currently donating one pair every 13 seconds) to people in over 125 countries, including Honduras, Uganda, Romania, and the United States.  Visit www.giveshoes.org for more information.

About Forward Footwear
Forward footwear is a shoe lover's paradise, stocking modern women's styles from the hippest heels and sassiest sandals to the most fabulous flats, most under $40.  The Pacific Beach boutique carries a variety of brands like Jessica Simpson, Chinese Laundry, Steve Madden, Michael Antonio, and Restricted creating an awe-inspiring selection sure to make your heart pitter patter.