::Insight Appoints Key International Players

The gang at ::Insight focus on fresh ideas for a stylish world, and re-
creating the concept of what advertising campaigns are supposed to be
about, but we also appreciate the more business minded characters out
there. Without the structure they provide, our collective brand of
visionaries would not have the support they need to shine,
and ::Insight wouldn’t be gaining the recognition and momentum paving
our international expansion.

Enter Tim Grainger to the party, whom we proudly welcome
as ::Insight’s newly appointed International General Manager.

Bred from the same Sydney stock that spawned ::Insight, Tim
understands the brand ethos and brings not only a Business degree to
the program, but years of hands on experience working with some of the
biggest brands within the ASR industry. From sales and marketing, to
finance and general management, he’s done it all for companies such as
FCS, Billabong, and most recently Volcom. Combined, these experiences
and his passion make Tim the ideal person to help steer ::Insight
through its next phase globally.

“I am very excited to be joining the great team at ::Insight,” offered
Tim from HQ in Australia. “I look forward to realising the global
opportunities that lie ahead for this progressive and iconic
Australian brand.”

First week on the job, Tim flew to ::Insight’s European headquarters
in Biarritz, France, and has already helped restructure the program
there, from the top down.

Taking over the reigns as Chief Executive Officer of ::Insight Europe
now, is Stephane Vinolo, boasting a very healthy resume with 20 years
of European Action Sports Industry experience, including long standing
relationships at Rip Curl, Billabong and Nike. Stephane will be
responsible for the planning, direction and implementation of
integrated sales and trade marketing programs throughout Europe.

“I’m really happy to take part in the ::Insight adventure,” explained
Vinolo. “I'm impressed about the creativity of the brand and the
strong marketing impact according to core customers. The brand is hot
and authentic, and my key priorities will be to educate retailers to
understand the brand philosophy. The strength of the brand and my
product education will help us to work on product differentiation by
distribution channels (fashion stores and ASR retailers). Our Market
is looking for something different and ::Insight represents this, so
I'm proud to join the crew.”

These key appointments follow recent Surf Industry Manufacturers
Association (SIMA) Image Award nominations, in which ::Insight secured
three in the categories of ‘Breakthrough Brand of the Year’, ‘Men’s
Marketing Campaign of the Year (ZOUP)’, and ‘Women’s Marketing
Campaign of the Year (ZOUP)’.

For all things ::Insight check out www.insight51.com