Baja is not at risk. It's already gone.

Baja is not at risk. It’s already gone. The region will be developed. The mega port at Colonet alone will generate over $20 billion of investment for a grossly impoverished region. Baja doesn’t need our saving, and it isn’t ours to save.
Why do we really want to save Baja? Why are we such champions of this cause? Ooh, me, I know… because we’re selfish. I mean it’s only right, we are surfers, and selfishness is sort of our M.O. This fight isn’t for the environment, it’s not to prohibit the privatization of what is Baja’s equivalent to the California Coastal Commission, and it’s not to red flag the unnerving precedent set by these fire sale developments. The real reason is we don’t want Baja to change.
For a long time now, surfers have had near free reign in Baja. It’s the last and most convenient surf frontier. Baja’s charm has always been in the way it’s managed to stay detached and rugged while the rest of the world stampeded on in the name of progress. Surfing meanwhile has found a way to yuppify the travel experience with its made-to-order surf destinations, where the biggest adventure of the trip is getting through customs and finding out if your transport is waiting curbside upon arrival.
In a world that has grown increasingly smaller with its tucked away corners not so secret anymore, globalization is an inevitability to which the world is adapting. If there is one word the surfing world must familiarize itself with, it’s globalization. And because these underdeveloped countries looking to attract foreign investment tend to fast track prospective projects in favor of economic growth, Baja will not be the last “at risk destination” we see. But the reason we’ve given this so much attention, frankly why we give a shit at all, is because the issue hits close to home. Southern California surfers stand to be affected.
Baja is Baja for no better reason than it isn’t Southern California – it represents a time and an adventure that has long since left us. And that’s why we cling to it so tightly. But whether we’d like to admit it or not, Baja has changed and so have we.
We are no longer a subculture of outsiders and misfits. Surfing is not the resident counter culture. From cologne ads in GQ to reality series on MTV we are officially symbols, not only of the mainstream, but as movers of pop culture. Surfing is the new golf; it is entrenching itself as this millennium’s sport of the privileged. So it strikes me as oddly hypocritical that surfers, then, are telling someone in a third world country that he isn’t entitled to an opportunity for a better standard of living just so that we can better enjoy our leisure time… by surfing… in his country. How very American of us. There are bigger things than surfing, and this is one.