Vestal Watch got its invitation to the Big Boys Club this year with a win for Breakthrough Brand of the Year at the SIMA Surf Summit, beating out nominees Firewire Surfboards, Insight, Mada and Sanuk to bag the hardware awarded for expanded product development, brand recognition and consumer appeal. The prestigious award goes to companies with demonstrated influence and dedication to industry growth and advancement. Vestal’s musical penchant is a brilliant marriage between art and commerce, snagging media and consumer attention with shows featuring hot talent like Shiny Toy Guns and Turbonegro. Touting commitment to nontraditional marketing and product aesthetics, Vestal is at the very least producing fresh timepieces and ads while supporting new music (a la Vans and Warped Tour.) Time will tell if this commitment to the “rock-inspired lifestyle” holds water. 

A-List BFF: Jay-Z. Last year, Young Hova’s urban Rocawear company partnered with Vestal Group Inc. to become even more rich and powerful thanks to a new watch line. 

Big Corpo Connection: Vestal. 

Master of This domain: Your wrist. 

Bling Factor: Signature move of including a guitar pick in every watch box? Time consuming. Making every Vestal consumer feel like a rock star? Priceless. 

Red Carpet Moment: Breakthrough Brand of the Year, bitch.

Evidence of Aquatic Prowess: Hosted an Orange County pool party complete with tipsy babes in bikinis riding on blow-up dragon pool toys.

California Roots: Over 10 years’ worth of innovation and musical commitment, all based out of Newport Beach.