Vipe Desai

Vipe Desai is President of Propaganda, a leading board sports marketing and management agency, and the founder of Project BLUE. With long-standing relationships with board sports brands and people who influence today's youth culture and consumers, Desai is a perfect man to head up Project BLUE, an initiative that marries environmentalism, consumerism, and the future. “Blue is the new green,” Desai said. “And by green I mean money. If you're a surfer then helping to protect the ocean is in your best interest. Don't leave it to someone else to save something that you enjoy.